The Punks of Hydration: A Dive into Mike Cessario's Disruptive Journey with Liquid Death

Introduction to Mike Cessario and Liquid Death

The story of Liquid Death starts with its co-founder and CEO, Mike Cessario. Before he ventured into the beverage industry, Cessario was a creative director, dabbling in the world of entertainment marketing. His background in the fast-paced, storytelling-centric industry of media and advertising formed the b…