How commerce gets built.
Founder stories that reveal the decisions behind great retail companies. Plain-language learning about AI and commerce. A place to find the work shaping what comes next.
A century of companies. The choices behind them.
The merchant's machine
How Tobi Lütke turned a snowboard shop into the operating system for independent commerce, and what operators can learn from the reversals along the way.
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The business behind the headline.
Anthropic, OpenAI and Lululemon. Long-form company studies with a complete first chapter free and full web editions for $49 each.
Explore the reports ↗From first principles to better decisions.
A self-guided path from the Transformer idea to the real work of running a commerce business with AI. Start from zero.
The people building the next century of commerce.
An industry-specific home for roles in retail, ecommerce, CPG, supply chain, data and AI. The board is being prepared. No live openings yet.
Explore the jobs boardTo know where commerce is going, study how its enduring companies were built.