From Beauty Blogger to Billion-Dollar Empire: The Transformational Journey of Huda Kattan and Huda Beauty

Creator led Commerce leading into an economic powerhouse

Introduction: The Power of Creators in Commerce

1.1 The Digital Revolution and the Rise of Creators

The past decade has witnessed a monumental shift in the way businesses operate, largely driven by the digital revolution. This new era of commerce, characterized by the prominence of social media and digital platforms, has democratized who can participate i…